People rarely choose a lawyer, accountant or consultant from an advert alone. They look for evidence that you understand their problem. Clear, useful content gives them that evidence and brings enquiries from clients who already trust you.
Answer the questions clients actually ask
Make a list of the questions you hear most in first meetings and answer each one in a short article. These match what clients search for and show your expertise.
Write in plain language
Clients are not experts. Explain what a process involves, how long it takes and what it costs in general terms. Avoid jargon and always add a note that the article is general information, not advice.
Create service and location pages
A clear page for each service and each office helps you appear for searches such as company formation, tax returns or employment law in a specific city.
Use LinkedIn for partners and experts
Regular posts from partners, sharing insights on changes in law, tax or regulation, build personal reputation and reach decision-makers.
Make the next step easy
End each article with a clear invitation to book a consultation, and use a short form that asks about the client's situation so you can prioritise.
What changes in each market
India
Content on tax, GST and company compliance is widely searched; Hindi content helps reach smaller businesses.
United Arab Emirates
Topics such as company setup, visas, VAT and corporate tax are in high demand, in English and Arabic.
United Kingdom
Follow your regulator's rules on advertising and make sure fee information is clear.
Hong Kong
Content on company formation, tax and cross-border matters in English and Traditional Chinese performs well.
Mainland China
Use WeChat articles and Baidu; professional services advertising is regulated, so keep content factual.
Good content works for years and attracts clients who already trust you. We can help you plan a content programme that fits your practice.
Want a plan for your business?
Tell us about your goals and the countries you sell in. We reply within one business day.
Services that help
Search Engine Optimisation
Technical fixes, content and links that earn rankings on Google — and on Baidu for mainland China.
Digital Marketing Strategy
A clear plan for which channels, messages and budgets will grow your business.
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