Most car buyers visit only a small number of dealers before they buy. By the time they walk into a showroom, they have already compared models, prices, reviews and finance options online. Dealers who show up well during that research get the visits.
Keep your stock online and accurate
Buyers want to know what is available now. Show current stock with real photos, prices and key specifications, and remove sold cars quickly.
Make test drives easy to book
A simple booking form, with a choice of time and model, removes a barrier. Confirm by WhatsApp or SMS and send a reminder the day before.
Win local searches
Searches for dealers and service centres "near me" depend on your Google Business Profile, reviews and location pages. Keep them accurate for every branch.
Use video
Short walk-around videos, feature explanations and customer handovers perform well on Instagram, YouTube and TikTok, and help buyers shortlist.
Do not forget after-sales
Service, parts and accessories bring steady revenue. Reminder campaigns and easy online service booking keep customers coming back to you rather than an independent workshop.
What changes in each market
India
Buyers compare on mobile and expect WhatsApp contact; content in regional languages helps outside the metros.
United Arab Emirates
Bilingual campaigns and offers around major shopping and holiday seasons attract buyers.
United Kingdom
Be clear about finance terms and follow the rules on advertising credit and prices.
Hong Kong
Buyers research in Traditional Chinese and English; electric vehicle information is increasingly important.
Mainland China
Buyers research on Autohome, Dongchedi and Douyin; advertising must avoid absolute claims.
Dealers who make research and booking easy win more visits. We can help you plan campaigns for sales and service.
Want a plan for your business?
Tell us about your goals and the countries you sell in. We reply within one business day.
Services that help
Performance Advertising
Search, social and display campaigns managed against cost per lead and return on ad spend.
Search Engine Optimisation
Technical fixes, content and links that earn rankings on Google — and on Baidu for mainland China.
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