Expanding an online store into a new country looks simple: translate the site, switch on international shipping and start advertising. In practice, shoppers in each market expect different payment methods, shop on different platforms and judge trust in different ways. Getting these details right is what turns visits into sales.
Payments shoppers trust
Offering the payment methods people already use is one of the biggest factors in completing a sale. Cards alone are rarely enough outside the UK.
Prices in local currency, with clear delivery costs
Show prices in the local currency and make delivery charges, duties and delivery times clear before checkout. Surprise costs are a common reason for abandoned carts.
Language that sounds local
Product names, sizes and descriptions should be written for local shoppers, not translated word for word. Even English differs between markets.
Marketplaces and social commerce
In some markets most shoppers start on a marketplace or social app rather than on Google. Your own store still matters, but you may also need a presence where shoppers already are.
Returns and customer service
Easy returns and fast replies in the shopper's language build confidence. Many shoppers will ask a question on WhatsApp or WeChat before they buy.
What changes in each market
India
UPI, cards and cash on delivery are expected. Amazon and Flipkart are major starting points, and Instagram drives discovery.
United Arab Emirates
Arabic and English stores, cash on delivery and "buy now, pay later" options are popular; Amazon.ae and Noon are key marketplaces.
United Kingdom
Cards, PayPal and digital wallets are standard; shoppers expect clear returns policies and fast delivery.
Hong Kong
Credit cards, PayMe and FPS are common; shoppers compare prices carefully and value fast local delivery.
Mainland China
Alipay and WeChat Pay dominate, and most sales happen on Tmall, JD.com, Douyin and Xiaohongshu rather than standalone websites.
A market-by-market plan avoids wasted ad spend and lost sales. We can help you decide where to start and what each market needs.
Want a plan for your business?
Tell us about your goals and the countries you sell in. We reply within one business day.
Services that help
Digital Marketing Strategy
A clear plan for which channels, messages and budgets will grow your business.
Website Development
Fast, multilingual websites and online stores built on WordPress and WooCommerce.
More articles
Construction & InteriorsTurning Your Projects into a Portfolio That Wins Clients
Contractors, architects and interior designers are chosen on their past work. Here is how to present projects online so they bring new enquiries.
Read article
Logistics & TransportHow Freight and Courier Companies Can Win More Quote Requests Online
Shippers search for partners online when they need a new route or service. Here is how logistics companies can turn that search into quote requests.
Read article
Technology & SaaSLaunching Your SaaS Product in a New Country: A Localisation Checklist
Entering a new market takes more than translating your interface. Use this checklist to localise your website, pricing, payments and marketing.
Read article